When blogging began in the late 90’s, the first type of blogger arose – the personal blogger. These were people who wanted to take their daily journal online to share their experiences, feelings, and innermost thoughts with an audience. For the personal blogger, there were no rules to be followed or themes to be adhered to. Their blogs were the open pages of their diaries, entered through a word processor and published on simple HTML pages.
Personal bloggers today tend to follow the same trajectory, although they no longer have to fight the barrier to entry of setting up a website. They can use Blogger, WordPress.com, Tumblr, and similar networks to start a blog in less than five minutes and start sharing their brilliance with the world.
So what does a personal blogger write about? Everything. Some will focus on a particular interest, such as a hobby. Some will focus on something they are passionate about, like politics. Some will focus on a cause, like their struggle with cancer. Some will focus on whatever is on their mind at the time they start a new blog post.
Success for a personal blogger is finding others to share their writing with. The best way to build a community for a personal blog is to find other personal bloggers who share the same interest. One you have found them, start commenting on their blogs and connecting with them on social media. As you grow your interactions with other personal bloggers, they will begin to engage with your blog posts.
Business bloggers are those who blog for their business. This could be a business they own, or business they are employed by. The business blogger’s goal is to gain more exposure, traffic, and ultimately customers for their business. Unlike the personal blogger, their writing is less focused on themselves and more focused on their business and their industry.
A business blogger will write about the topics that will attract their ideal customers. For example, employees of a printing company will write blog content that is aimed towards other business owners who are in the market for business cards, flyers, brochures, and other printing services. The blog posts will cover topics like How to Design a Great Business Card, Typography 101, and Creating a Brochure That Boosts Your Business.
Success for a business blogger is attracting readers that will ultimately subscribe to their email list, submit a lead form, or make a purchase. The best way to build a community for a business blog is to identify people who are most likely to become customers of your business and create content that they would find interesting. Then make sure each piece of content leads these people to want to learn more about your products and services.
Professional bloggers are those who blog to make money online. In other words, their career goal is to earn a salary through their blogging efforts. Professional bloggers tend to use a variety of monetization strategies to achieve this goal, including selling display ads, creating information and digital products, promoting other people’s products for a commission, and similar.
Professional bloggers tend to either focus on one blog or many niche blogs in order to generate revenue. Each blog would need to have potential for attracting a large audience, generating lots of traffic, and being a good fit for advertisers and product sales.
Success for a professional blogger depends on their monetization goals. Those who wish to make money through advertising will need a lot of traffic from an audience interested in a particular topic. For example, a popular personal finance blog would likely attract an audience that advertisers from retirement savings companies, banks, and similar businesses would want to get in front of. In addition to advertising, the personal finance blogger could also monetize by creating their own course on personal finance or become an affiliate for others who have courses on personal finance.
Affiliate bloggers are those that blog to generate affiliate marketing commissions. Instead of creating their own products, they write blog posts that review products by others. The goal is to encourage visitors to purchase those products using the blogger’s affiliate link, allowing the blogger to earn a commission as specified by the product creator.
An affiliate blogger typically writes review posts on affiliate products. Some will write many reviews on one website, while others will create websites dedicated to promoting one particular affiliate product. SEO is an important part of the process, as an affiliate blogger needs their reviews to rank first in search results.
Success for an affiliate blogger is ensuring that their affiliate product reviews are read by those who are likely to purchase those products. They also work towards building a large mailing list to promote affiliate product launches with dedicated subscribers. Most affiliate marketers will tell you that their email list is the main source of their revenue.
Mommy bloggers are bloggers who write about family and homelife. Popular mommy blogger earn their income through promotion of products by top brands. Brands will reach out to them to offer giveaways of their products or write reviews of their products. The larger the mommy blogger’s audience, the more they will be paid for each product promotion.
A mommy blogger covers topics that are of interest to parents, housewives, and homeowners. They share recipes, cleaning tips, parenting advice, decorating ideas, coupons, and of course, product reviews.
Success for a mommy blogger entails attracting a large audience of other moms. Most strive to become recognized as an authority in offering advice to other moms, something that can be leveraged by brands to reach their target customer.
Guest bloggers are bloggers who create blog posts for other websites. Their goal is typically to drive traffic back to their own blog or business. All other types of bloggers can also play the role of guest blogger to achieve their personal and professional blogging goals.
Guest bloggers cover topics that benefit the audience of the site they contribute to and lead those audiences back to the blogger’s own blog or business website. They typically start with content on their own blogs, then use that content as example work to gain guest posting opportunities on larger blogs in their niche or industry.
Success for a guest blogger is to be accepted as a contributor to top publications and gain recognition as an authority in that niche or industry. As their number of contributions increase across the web, the referral traffic to their website or blog should also increase, leading to more followers and subscribers for the guest blogger.
Freelance bloggers are bloggers who are paid to create content for other businesses. If you are looking for a way to get paid for writing as a service and have experience in blogging, freelance blogging is the way to go.
Freelance bloggers cover topics provided by their clients. Some market themselves as experts in a particular industry or niche, while others market themselves as general writers who can cover anything with a bit of research. Experts within a particular industry or niche tend to be able to charge more than general writers.
Success for a freelance blogger is to build a portfolio that makes them attractive to entrepreneurs and businesses who need quality content written for their business blog. With exception to ghostwriters, freelance bloggers can use their work for other clients as a springboard to gain new clients. As they become more in demand, freelance bloggers can raise their rates to earn more for less work. Actually I am one of them. ☺☺
Now that you know what types of bloggers there are in the blogging world, which type do you want to become? How do you plan to monetize your blogging type? Please share in the comments!
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